Keeping it consistent: How to make sure your branding’s aligned online and offline
Having visual consistency across your different online and offline channels is essential to gaining recognition and loyalty from your customers. Whitestone branding expert Christa Ramus shares how to achieve this consistency.
A complete guide to joining noissue’s Eco-Packaging Alliance
The Eco-Packaging Alliance is a global community of sustainable businesses that noissue helps with minimizing their impact on the environment. One way we do this is planting a tree every time they place a packaging order. Want to get involved? Here's how to become a member.
Marketing Inspo: 7 Marketing Metrics Every Retail Business Should Track
Whether you're aiming to increase sales or to drive brand awareness, it's important to always measure your marketing performance as a small business. Here, we break down the marketing metrics you should be looking at to see if your efforts are paying off.
How to Establish Trust and Intimacy on Social Media: A Chat with Merchant Method Founder Chris Guillot
Christine Guillot is the founder of Merchant Method, and she's a purpose-driven retail consultant who helps independent merchants and creators be more profitable. She shares how small business should shift their social media strategy to connect with customers and win their business.