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MARKETING
MARKETING
31 POSTS
MARKETING
Marketing Inspo: Why Authentic Marketing is Critical in 2020 — and How to Do It Right
Businesses who want to stay competitive in the coming years should be able to forge genuine connections and relationships with their customers. In other words: you need to be authentic. Let’s explore some of the ways that you can do just that!
Color Psychology and Marketing: Does Color Really Affect Our Perceptions?
Can color really influence consumer perceptions? We're going to dispell the biggest myths on the topic - and whether or not color psychology should factor into your marketing strategy.
2020 Packaging Design Trends
It’s the start of a whole new year, so that means a forecast of the top packaging design trends for 2020!
3 Ways to Take Your Product Photos to the Next Level
Product photography is an essential skill for small business owners, but it can be intimidating for beginners. Big Cartel gives us their top three tips to instantly boost your photos!
6 Tips to Create a Holiday Gift Guide That Boosts Sales
Curating a holiday gift guide is a valuable strategy to attract and retain customers beyond the festive season. We give you our six top tips on how to create a gift guide that gives your brand a competitive edge!
5 Ways To Educate Customers About Sustainable Packaging
More and more businesses are adopting sustainable packaging solutions, which is a fantastic development! However, this will have a limited impact if you don't take the time to tell them about responsible disposal. In this how-to, we take a look at some fun ways that you can educate your customers.
Shop Local: Your Guide to Small Business Saturday 2019
Black Friday and Cyber Monday might be the giants of the holiday season, but Small Business Saturday still attracts vast numbers of consumers to celebrate 'shopping local'. Our Small Business Saturday 2019 guide tells you everything you need to know.
4 Tips For Success at Your First Trade Show
For first-time exhibitors, an upcoming trade show can be pretty nerve-racking! Katie Hunt from Proof to Product has given us her top tips for finding success at for your first trade show.