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MARKETING
4 Ways to Use Transactional Emails to Drive eCommerce Sales
Every eCommerce business sends transactional emails to their customers - these are the order and shipping confirmations sent shortly after a purchase is made. But few make the most of the fantastic marketing opportunity this offers. Here are the top four ways you can use transactional emails to drive eCommerce sales.
Top 5 content marketing tips for small businesses
As a small business, putting together a content marketing strategy can feel overwhelming. But a strong content marketing strategy is a vital tool for small businesses - and it’s pretty likely you are already doing it! Here are our top 5 content marketing tips for small businesses:
Launching a Fashion Brand: How to Start a Clothing Line in 4 Steps
So, you want to launch a fashion brand. With the power of digital marketing and eCommerce, creating your own clothing line has never been easier. But what about building a successful brand? Our friends at Nineteenth Amendment have put together a guide on the 4 steps you need to know to launch a successful clothing line.
Unpacked: The Rise of Small Business Saturday (And Why It’s Bigger Than Just Thanksgiving Weekend)
What exactly is Small Business Saturday, and why should it matter to your business operations? Once a campaign to get consumers to visit their local retailers over Thanksgiving, Small Business Saturday has transformed into a year-round trend of 'shopping small'. Here's how you can make it work for your businesss!
Seasonal Packaging for Small Businesses Guide
Seasonal packaging presents many opportunities for brands to capitalize on busy times in the retail calendar. It's a well-known tactic by global brands, but what about small businesses? A packaging refresh can definitely attract customers and spread brand recognition - if you play your cards right!
Color Psychology: Myth or Marketing Tool?
What's really in a color? Can it really influence consumer behavior? Color psychology has long had a prominent role in marketing and branding, but its impact on brand perception is unclear. We're going to dispell the biggest myths on the topic - and whether or not it should factor into the design process.
On-Page and Off-Page SEO: The Definitive Guide
SEO doesn’t actually amount to any one activity. It’s made up of a whole bunch of different techniques which affect how digital marketers or e-commerce businesses write content, choose images, and even how they design their websites. The natural question is of course this: which matters more in regard to your ranking, on-page or off-page SEO?
How to Stand Out as an Independent Online Seller
In the world of ecommerce, standing out is probably the best thing you can do for your business. In 2018, this industry is busier than ever. The good news is that there’s more potential business for ecommerce sellers, but this also means there’s increased competition. It can be harder for your products and business to stand out. Here's how