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Hollie Arnett

Hollie Arnett is the founder of Black and White Studios. She's a brand strategist and coach for creatives with a vision to make the world a more creative place, one brand at a time.

Hollie Arnett

How to Build a Brand Community by Truly Knowing Your Audience

Understanding your audience is key to building a community of loyal fans. Here's how to get to know their dreams, desires and challenges.

How to Create Your Brand's Vision, Mission and Values

When it comes to building a brand, having clear vision, mission and values determines how successful you'll be in the future. Here's our guide on how to create them.

What is Branding and Why is it Important?

A clear, consistent and compelling brand is key to building customer love and loyalty. Here's five reasons why branding matters for your small business.